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Speak at MARCOM 2010

Call for Speakers Guidelines

MARCOM seeks passionate marketing and communications professionals with excellent delivery skills.

MARCOM is a chance for others to learn from your experience – to find out what works and what doesn’t. If you have innovative ideas and best practices you’d like to share, this is your opportunity. For a speaker’s role at MARCOM‘s 12th Annual Forum on June 9–11, 2010, review the topics and guidelines below or suggest an idea of your own and submit a proposal to us.

Deadline for Abstracts: December 15, 2009

To make a submission, complete the MARCOM 2010 Speaker Proposal Abstract (in Microsoft Word format) and submit it via email to Claire Mills at clairem@coltermangroup.com. If you have questions, please call 613-731-9851, ext. 20.

Preliminary Topics of relevance to the 2010 conference include:

  • Social Marketing (e.g. Environmental, Health, Active Living campaigns)
  • Municipal Marketing (Products or Services, Tourism Marketing etc.)
  • Writing for the many mediums (Website, Twitter, Email, Blog, etc)
  • Integrated Marketing Communications
  • Membership Marketing
  • Face to Face / Exhibit Marketing
  • Innovative Promotional Campaigns for minimal budgets
  • Multicultural Marketing
  • Revenue Generation and/or Cost Recovery
  • Marketing Measurement
  • Partnership Marketing
  • Cause Marketing
  • Developing a Marketing Culture
  • Marketing Research on a Limited Budget
  • Association / Government Branding
  • Public Relations Best Practices
  • OR other topics or best practices that demonstrate the application of marketing in the government or not-for-profit sectors.

Yes we love the ideas, but HOW do we do it?

Please note that the content of all presentations should focus mostly on HOW to accomplish what the presenter is detailing and not as much on WHAT was done.  The background information is important, but not as important as how it relates to the audience and how they’ll adapt the advice, tips and tools.

Speaking Requirements

No Self-Promotion: All speakers must present their information in an educational fashion, with no reference to commercial endeavours or self-promotion. Marketing industry suppliers must present in case study format, and have a client representative present to share in the delivery.

Session Length: Sessions are 75 minutes in length, including Q&A. It should be pre-planned that your session is interactive and that you leave time to address delegate questions either during your presentation or within the last 15 minutes.  Please note that you may use the full time, but must end on time and follow the guidance of your assigned room monitor.

Format and Delivery of Presentation: Speakers are expected to present in innovative ways using their choice of Slideware.  Presentations are expected to make use of multimedia techniques where appropriate and be inspiring to the MARCOM audience. Please remember that your visuals are intended to reinforce and support your message.  You and the quality of your delivery are the focus.  Copy should be kept to a minimum to ensure that delegates are listening to you and not reading ahead.  Our aim is to enhance the MARCOM experience and everything you do as a speaker can positively impact each attendee.  Please contact MARCOM management if you are at all concerned about the format of your presentation. Check out this link for some excellent advice:   http://www.regainthemagic.com/BPToastmasters/slideware.html

Presentations: MARCOM will not be printing slide decks – these will be made available to attendees online with permission from speakers.  Handouts are an important aspect of the learning and retention process, however we encourage you to keep these limited to the most relevant information possible.  Highlight the salient points and key take away items in a 1-page format so participants are able to walk away with useful tools for implementation in their work environments.  These 1-pagers should be provided in a timely fashion in advance of the conference to benefit from copying services or presenters must bring sufficient 1-pagers double-sided and 3-hole punched to the session. If you would like to provide your presentation to the delegates, you will need to provide it in advance so registered delegates can access them for copying purposes.  Delegates appreciate being able to take notes, so please ensure at least a one-pager is provided. We can make your slides available to attendees via the Web site following the conference with your permission if you are unable to provide it ahead of time.

Registration: All speakers receive a complimentary registration for the day they present. This includes a Delegate Manual, attendance at other sessions and within the trade show, and all meals and breaks.  Should you wish to attend the second day, you will be granted a discounted rate. Speakers must register online with a special code (given if selected).

Travel and Living: Speakers are responsible for their own travel and accommodation unless otherwise agreed with MARCOM management.

MARCOM 2010 Speaker Proposal – PLEASE INCLUDE THE FOLLOWING (email clairem@coltermangroup.com for downloadable version)

Thank you for your interest in becoming a speaker at MARCOM 2010. Please carefully complete the following table:

Length of Presentation: 75 minutes (includes 15 minutes of Q&A)


Level: Please note that we require the content to be intermediate to advanced level.

Intended Audience:

(Municipal, Provincial, Federal Government, Not-for-Profit, or Everyone can benefit)

Presenter(s) – Primary:







Co-Presenter: (if applicable)







Session Title:

Session Abstract:

Briefly describe your proposed session in 100 words or less.

Attendee Take-aways:

List the learning benefits of attending this session (what attendees will walk away with) in 3 concise, compelling bullets.

Attendees will learn to:

State benefit

State benefit

State benefit

Presentation Format: (stand-alone, panel [#], other)

Session Delivery Method: (what slideware will you use?)

Attendee Participation: Describe how you will involve the participants.

Handout format: Please see #4 above

Presenter Biographies:

Provide a 50- to 100-word biography. This is required for all presenters and will be posted online. We require Word format to be able to incorporate into online / print formats – PDF will not be accepted.


Provide up to 2 references (for all speakers) who can attest to the quality of the proposed speakers. We will accept letters of reference. Ensure that there is a name, title, company, address and phone number for each.

Thank you for your submission. MARCOM will provide you with feedback on the status of your submission by early 2010 latest.  Any questions, call Claire Mills 613-731-9851 ext. 20.

Mark your calendar for MARCOM, happening at the Hilton Lac-Leamy, June 10 & 11, 2010.  Plan now to attend the most important marketing event for public and not-for-profit marketing and communications professionals.  What a destination!  Make the most of your experience by planning ahead.  Details to come in the Fall.

Coming up: Call-for-Speakers:  Fall, 2009 (feel free to submit any ideas in the interim to Claire Mills at clairem@coltermangroup.com).

Get Engaged at MARCOM 2009: tap your toes as you meet our Speakers!

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Attending MARCOM? Take advantage of the incredible room rate at the Official Hotel of MARCOM 2009The Doubletree by Hilton Toronto Aiport @ $129.00 single or double occupany that includes a shuttle service to and from the Pearson Convention Centre. You are saving taxis, hassles and staying with fellow-MARCOMers to network into the evening at any of 4 top-notch restaurants!

This rate never expires! GET ALL THE DETAILS and book today!

Haven’t Registered for MARCOM yet?  Click here

Incredibly accomplished and only 25, Rahaf Harfoush is featured in the April 6 issue of Marketing Magazine.  Read all about her fascinating journey as a “new media maverick” and member of the Obama campaign that made history.

harfoush-hi-res-photo1Harfoush will deliver the Keynote Address on June 4 at MARCOM 2009Register Today and hear her timely advice about how to use marketing and social media tools for ultimate success.  Download the Conference Brochure or visit the MARCOM 2009 site.

Get it at MARCOM!  Join Jim Mintz, Canadian social marketing expert as he moderates two practical case studies moving from campaign research to strategic implementation – everything you need to know.  Joining him will be executive directors Bob Oliver of Pollution Probe and Brian Shifman from Smart Commute – North Toronto, Vaughan on the morning of June 4th at MARCOM 2009 – read on…

Going Green: From Research to Program Implementation
jim-mintzModerator: Jim Mintz, Director, Centre of Excellence for Public Sector Marketing

bob_oliver_headshotCase Study 1: Aggressive Listening: The Key to Successful Social Marketing
Bob Oliver, Executive Director, Pollution Probe

Pollution Probe with its partners conducted primary and secondary research on the barriers and opportunities that exist to promoting the purchase of highly fuel efficient vehicles. The target group for the research were members of CAA-South Central Ontario.

The objectives of the research were to determine the decision making process when purchasing a new vehicle; determine what barriers or benefits consumers experience when purchasing a highly fuel-efficient vehicle and determine which barriers or opportunities would be the most effective to target through a social marketing program. The presentation will discuss the results of the research and its implications for community based social marketing to tackle environment issues in the transportation sector.

brianshifman-headshotCase Study 2: From Professional to Personal: Social Marketing’s Intrinsic Value
Brian Shifman, Executive Director, Smart Commute – North Toronto, Vaughan

Strategic social marketing has helped Smart Commute – North Toronto, Vaughan (NTV) continually grow its business while staying true to its core grassroots values. Learn how this membership driven, non-profit organization has been successful in reducing traffic congestion and improving air quality in the Greater Toronto Area. In 2007-08, Smart Commute NTV was able to reduce more than 14 million vehicle kilometres travelled, the equivalent of nearly 1,300 round-trips between Vancouver and Halifax, and all on a fixed budget. Smart Commute has expanded into a provincially supported, award winning showcase program and continues to collaborate with government, private business, and community groups to tackle top environmental and social issues. Brian Shifman, Executive Director of Smart Commute NTV, discusses the achievements, challenges, and future direction of a small organization with a very large reach.

Read their biographies here.

REGISTER TODAY for MARCOM 2009 to find out how to move your audiences to action!